Clik here to view.
Toyota Also Needs to Recall Social Media Strategy
While undertaking its biggest recall ever, Toyota is trying hard to make things right with its global R3 customers and dealership networks through a multi-platform marketing campaign. But what are they...
View ArticleCollege accepts You Tube Videos for Admission
Tufts is a University that gets it. According to an article in the New York Times, last spring, Lee Coffin, the dean of undergraduate admissions at Tufts watched a video prepared by a student...
View ArticleClik here to view.
Restaurant Owner Increases Sales by 110% using Social Media
How do you attract a mob of over 150 people to your restaurant? AJ Bombers, a Milwaukee restaurant did it by offering it’s fans the possibility of a Foursquare Swarm Badge. What’s Foursquare? It’s...
View Article97% of Consumers Use Online Media to Shop Locally!
97% is a big number! So big a number that if you are a local merchant and you don’t have a Social Media presence, it’s gonna hurt. According to BIA/Kelsey‘s (www.bia.com and www.kelseygroup.com) User...
View ArticleClik here to view.
Sex and the City – Star Wars for Fashionistas
Star Wars for Fashionistas. You probably know it as Sex and the City. I’ve been a fan of this smart, witty franchise since stumbling on it on HBO in its second season. But last Friday night was the...
View ArticleClik here to view.
Why Consumers Don’t Trust Car Dealers
Why Consumers Don’t Trust Car Dealers I got the official looking envelope (below) in the mail the other day. Since I own an Acura, and the words “Please do not Discard” were printed prominently on the...
View ArticleClik here to view.
Social Media – The Old Fashioned Way
I’m playing “blog catch-up.” I started working on a new Friendly Voice website back in July (while on vacation) and have been too busy with client work to tend to my own knitting. A good thing! A Note...
View ArticleClik here to view.
How to make “Thank You!” Feel like “x!@$%# You!”
How to make “Thank You!” Feel like “x!@$%# You!” Happy Boxing Day! Or should I say, “many happy returns!” Our family received this advertising mailer (above) from Macy’s on Christmas Eve. It was...
View ArticleClik here to view.
Pew Research: Online Brands Should Target Affluent Consumers
Pew Research: Online Brands Should Target Affluent Consumers According to a recent study by Pew Research Center, the more money a consumer has, the more apt they are to connect and engage online....
View ArticleSocial Media Case Study
An Amazing Social Media Case Study Here’s an amazing social media case study. In 2010 Canadian advertising agency john st. took on its toughest challenge yet. Make Chelsea Bedano’s birthday party a...
View Article
